Brandmunch by Foodboro Issue #2

HAPPY HOLIDAYS, FOODBORO FRIENDS!

Josh here👋 Thank you for the feedback and positive response to last week’s FIRST Brandmunch by Foodboro newsletter. I am excited to be back in your inbox, weekly.

Crazy to think we’ve got less than 2 WEEKS (!!!) left of 2023. Looking back on the year, it has been a wild ride. February, I took over Foodboro and have been navigating solopreneur life… then March brought Expo West (hey, that’s just around the corner again!), and around this same time I made the move to California. In the months since, there have been in-person events and countless visits to Erewhon. I have been working on maker and partner relations and continuing to grow and refine our offerings. More to come in 2024.

What were some of your highs and lows from the past year? What are your goals for 2024? We want to highlight them in next week’s e-blast. Let us know — shoot us an email at [email protected] 😉 

Foodboro TLDR: For those unfamiliar with/new to Foodboro, welcome. My name is Josh and I am Chief CPG Cheerleader, championing emerging food & beverage brands. The biggest question I get asked is “what is Foodboro?” Well, here’s my one-liner. Foodboro is a media hub and community supporting startup food & beverage brands through content creation (newsletter, social, blog), community (Slack + beyond) and offering discounted rates on services from our partners (Marketplace).

This week we’ve got some updates from Foodboro Partners, a roundup of upcycled snacks, wins from within the community + chatter from across the industry (including Pop Princess Olivia Rodrigo’s latest collab). Let’s get munchin’ shall we?

Brandmunch Bites

Updates from the Foodboro blog

• Looking to save on the services needed to scale your CPG biz? Turn to the Foodboro Marketplace

• Meet Foodboro’s newest partner: Just Design FX - an awarded branding, packaging & web design agency

• GROW YOUR ECOMMERCE STRATEGY IN 2024! Foodboro Partner Just Startup is offering access to its e-commerce accelerator program for just $99/month ($200 off list price of $299). Learn more and get your discount

Foodboro Forecast

Upcycled snacks perfect for your holiday spread - ‘Tis the season for snacking! Make it count and help the environment with these upcycled options from startup brands. From nuts and dried fruits to crackers and jerkies, there’s sure to be a sustainable pick to fill your holiday spread.

Check it out on IG

CPG Chatter

Happenings from the world of CPG

• Chobani acquires La Colombe Coffee Roasters for $900 million

• Olivia Rodrigo debuts “good 4 ur GUTS” Erewhon smoothie collab with Healthade

• Kim Kardashian’s private equity firm invests in sauce startup Truff

• Inflation outlook for 2024 (Forbes)

Foodboro FTW

Wins from within the Foodboro Community

• Friend of Fooboro, Knack PR, is now working with edible cookie dough startrup Deux! Congrats, Nikki and team!

• Honey Mama’s Limited Edition Peppermint Crunch is the perfect sweet snack

• Functional beverage brand Happy Pop’s DTC site HappyPopShop just launched (you can also find ‘em on shelves at Erewhon)

• Daysie Syrups partnered with other starups for a holiday giveaway

• Two new Sauz flavors just dropped - Wild Rosemary Marinara and Creamy Calabrian Vodka

• Foodboro Partner Just Design FX new projects!

  • Tiny Green, a vegan and sustainable-packaged skincare brand that is now being sold in 350+ healthy & beauty stores in Turkey

  • Crumby, a new gen healthy snack alternative

  • Janu, a herbal & adaptogenic mix-in powder for health enthusiasts

Want to share your wins? Shoot us an email at [email protected]

Until next week xx Josh